Tuesday, May 3, 2022
9AM-3PM

Graphic Design for Non-Designers

Presenter: Jason Franklin, Director of Communication, St. Paul’s, Winston-Salem, N.C.

Jason Franklin is the director of communications at St. Paul’s Episcopal Church in Winston-Salem, N.C, and before that he managed communications for All Saints’ Episcopal Church in Beverly Hills. Before doing church work, he held graphic design and architecture positions, working with Adobe products for more than 24 years. He has been part of other communications efforts across the Episcopal Church.

In this hands-on approach, we will cover the fundamentals of graphic design and Adobe Creative Suite, followed by a design lab where everyone will work on a graphics project. This course is specifically designed for people without formal graphic design training.

Participants need to bring a laptop with Adobe Photoshop, Illustrator, and InDesign installed to participate in the lab portion of this pre-conference.


"OK, we have a tech booth—now what?": A pragmatic guide to starting a podcast from soup to nuts

Presenter: paul e. (pauli) reese, m.div., (they, them, their), Curriculum Development | Queer Advocacy | Spiritual Care | Digital Production and Livestreaming | Teaching Artist

Pauli (Paul E.) Reese’s mission is to help people and parishes know their belovedness and tell their story, creating a world where kindness and love become infectious and irresistible. As a digital content producer, they have collaborated with industry-leading film and TV professionals and churches across the country. Pauli also a candidate for ordination to the priesthood in the Episcopal Diocese of Pennsylvania.

Do you already have some basic knowledge of audio/video production? Does your parish have an active social media community on at least one platform (Facebook, youtube, etc) that it wants to take to the next level? Have you ever heard someone at your parish say, “We should start a podcast about this?” If you said yes to any of these questions, then this course is for you. In this course, I will guide participants through the fundamentals of why and how to start a podcast, including: 

—selecting a topic 
—pre-production
—securing guests 
—taping the show
—post-production editing 
—publishing your work to major platforms 
—developing voice and perspective
—how I use pastoral care training with guests and colleagues

What we’ll do: 
Participants will see all of the actual tools I use when I am producing content for the internet and see raw content be edited in real time. I will edit a piece of audio in Garageband, video in Davinci Resolve, and show my toolkit helping guests optimize their audio when recording on the internet. 

Then, participants will have opportunity to edit raw content on their own, using their software to apply the skills they just practiced. 

By the end of the intensive, participants should be able to: 
—perform basic functions of audio and video editing 
—identify common podcasting hubs and procedures for publishing content 
—identify basic components of a podcast 
—craft a mission statement for a podcast, stating why the format would be a fit for their ministry location

Pre-Requisites: download and successfully open a Digital Audio Workstation AND a video editing software 

  • Mac users: Garageband (included with all MacOS and iOS devices) OR Audacity (below) 
  • Mac users: iMovie (included with all MacOS devices) OR DaVinci Resolve (below)
  • Mac/PC/Linux users: download DaVinci Resolve (free) at the link provided. The website will have a big red download button and will automatically determine which operating system you are using in order to provide the correct download. https://www.blackmagicdesign.com/products/davinciresolve/
  • Mac/PC/Linux users: download Audacity (free) at the link provided. The website will have a big blue download button and will automatically determine which operating system you are using in order to provide the correct download. : https://www.audacityteam.org
  • Mac/PC/Linux users: download Audacity (free) at the link provided. The website will have a big blue download button and will automatically determine which operating system you are using in order to provide the correct download. : https://www.audacityteam.org

NOTE: This is an ADVANCED course which assumes a strong familiarity with the basic technology used in recording audio and video. I will NOT be answering questions about these topics beyond publishing my current personal gear list. My article can give you some recommendations about this: 
https://buildfaith.org/hybrid-formation-equipment/.

Strategic Intensive: A Workshop for Communicators with No Time

Presenter: Amanda Skofstad, Public Affairs Officer, The Episcopal Church

Amanda Skofstad began serving as public affairs officer for The Episcopal Church in May of 2021 and, in addition to working with communications staff and church leadership to improve the quality of communications within the church, she is charged with maintaining and strengthening relationships with members of the media. After the Presiding Bishop, the public affairs officer also serves as spokesperson.

Prior to this role, Skofstad was assistant director of media relations at the University of Notre Dame, where she worked with academics and clergy to develop and place expert interviews, comments, and opinion pieces in national and international news outlets. Prior to that, she served as communications program director for Notre Dame International and worked for ten years in marketing and publicity for religious and theological book publishers. Skofstad holds an MFA in creative writing from Bennington College, and her poetry and nonfiction have been published by Free State Review and *82 Review. She lives in South Bend with her husband and daughter. 

How can we plan proactive and strategic communications wins while staying afloat with the inbound requests? What constitutes a winning media relations plan? What do we do (and not do) when our organization has a reputational crisis?

How do we manage up and advocate for marketing communications if we're the lone professional in our organization? Let's explore these questions and more--and workshop some scenarios and pitches. 


Hybrid Hands-On: Building a Digital Workflow for Post-Pandemic Worship

Presenter: Jeremy Tackett, Sr. Manager for Creative Services + Digital EvangelistOffice of Communication, The Episcopal Church

Jeremy is senior manager for creative services and digital evangelist in the Episcopal Church Office of Communication.

Over the past two years, communicators have discovered ways to share the message of our parishes and dioceses through any and all available digital channels – Zoom, YouTube, Facebook Live, dial-in numbers, and more. Now, as churches continue to reopen their doors to congregations, we find ourselves settling into a new normal that brings back traditional worship but leaves room for the new digital avenues we’ve created. Join me for a day of getting into the details – looking at and playing with the tools, toys, and technologies to make hybrid worship a truly integrated experience. We’ll dive into a number of setup possibilities, and have plenty of time to troubleshoot and dream about your real-world challenges.

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